Maximising ROI: How to optimise your ad spend

Written By Tenille McClelland

Running ads without a strategy is like throwing darts in the dark. To maximise your return on investment (ROI), you need to be intentional with every dollar.

Start by clearly defining your campaign goals whether it’s brand awareness, lead generation or conversions. Then, choose the right platform and ad format to match. For example, Instagram Stories might be great for engagement, while LinkedIn Sponsored Content could be better for B2B leads.

Tips to optimise your spend:

  • Target wisely: Use custom audiences and lookalike targeting to reach the right people.

  • Test and learn: A/B test your creatives, headlines and CTAs to see what performs best.

  • Set realistic budgets: Start small, monitor results and scale what works.

  • Track conversions: Use pixels and UTM codes to measure impact beyond the click.

Regularly review your ad performance and adjust based on data. The goal isn’t just to spend less, it’s to spend smarter. With the right strategy, even a modest budget can deliver big results.

Tenille McClelland
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